Corporate gift giving is a practice that needs time and attention to get it right. It’s essential for companies to get gifts that are relevant and can be appreciated by the receiver, so it’s important to put some thought into them.
While cheap umbrellas in bulk is a practical gift, sometimes you may need to have more customised and personalised gifts. If done correctly, there are a lot of benefits to be had for giving away well-thought-out corporate gifts to your biggest clients.
Corporate gifts are an excellent way to let your clients know that you appreciate their business and that you look forward to doing business with them again in the future. It also helps keep the lines of communication open between your company and the client, making it easier to reach out to them in the future, and vice versa.
Of course, with so many companies investing in corporate gifts these days, it can be difficult to stand out.
So, the question now is no longer if you should give away corporate gifts, but how you can make sure that the gift is memorable.
Below are a few tips:
1. Send it at the right time
Most corporate gifts are scheduled around the holidays, but who’s to say that you shouldn’t give gifts throughout the other times of the year?
For example, if it’s the rainy season, giving away umbrellas for free to your walk-in clients, or even taking the time to have the umbrellas delivered to their residence, will be a well-appreciated gesture. Even if your umbrellas have very little branding on them, your clients will surely remember your company as the one who gave them that thoughtful gift of an umbrella during the rainy season.
Other important times that will really help make your company stand out is during birthdays, or if they achieved a huge milestone.
Sending gifts during these times show clients that you really care about them and their success.
2. Make the gift unique
This one seems pretty self-explanatory. When giving away a corporate gift, don’t think about what you want to give. Rather, think about what your client would love to receive. Of course, don’t forget to give a gift that also serves to reflect the personality of your company and your brand as well.
By taking the time to find a gift like this, it stands out as something that they can use and will proud of, while also serving as a reminder of what your company is all about.
3. Be thoughtful
Not all clients are the same, and the more data you have on your clients, the more personalised and thoughtful your gift can be.
Make sure that you select a corporate gift that aligns with your client’s demographics or their corporate culture or mission.
You can’t just buy corporate gifts wholesale without a plan. You need to think things through. Or else, you’ll end up wasting your company’s time and money without enjoying the benefits of corporate gift giving.